Bull
by Clare Bevan
Title
Bull
Artist
Clare Bevan
Medium
Photograph - Photography/mixed Media
Description
For over 50 years the Osborne bull has graced the Spanish roads and countryside and has become more than just a simple advertising campaign. Today the famous bull is regarded as the unofficial national symbol of Spain.
First created in 1956 and erected close to major roads by the Osborne Sherry Company to advertise their Brandy de Jerez, the bulls used to feature the brand name “Veterano” in red, emblazoned across them. In 1994, a law in Spain was passed which prohibited roadside advertising which meant that the hoardings would have to be removed. However, there was a public outcry as the bulls had become much loved, so in order to comply with the law, the bulls were completely blacked out to remove all reference to the original advertisers.
Only two bulls remain in Spain with the word “Osborne” still written on them. One is at the airport of Jerez de la Frontera in Cadiz province, and the other is in the nearby town of El Puerto de Santa María, where the headquarters of the Osborne company can be found.
The image of the bull is now proudly displayed in stickers, key rings and memorabilia throughout Spain, and at sports events where a Spanish team or individual take part, the bull is embedded by supporters into the Spanish flag in the manner of a coat of arms.
© 2015 Clare Bevan
The watermark will NOT appear on the final image
Uploaded
July 28th, 2015
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